Ilinden – Between tradition and gift: Celebrating in new and old style

Ilinden – A celebration of bulgarian tradition and spirit

In the heart of summer, when nature is at the peak of its power, Bulgarians celebrate Ilinden – a holiday rich in tradition, symbolism, and folk wisdom. Whether observed on July 20 (new style) or August 2 (old style), the day of Saint Elijah the Prophet carries deep respect for the natural elements and the connection between humans and nature. On this special day, our online store for Bulgarian souvenirs and gifts invites you to immerse yourself in the magic of Ilinden with unique, tradition-inspired gift ideas.

Saint Iliya – Master of thunder

Saint Iliya is one of the most revered figures in the Bulgarian folk calendar. In popular belief, he is the ruler of the skies, thunder, and storms. According to legend, he rides across the heavens in a golden chariot, wielding a fiery whip to chase away evil spirits. It is no surprise that thunderstorms are often expected on Ilinden, seen as a sign of his divine presence.

Customs and traditions

In the past, no work was done on this day, especially not in the fields. It was believed that working the land could anger the saint and bring about natural disasters. Across Bulgaria, people prepare kurban feasts for health and protection, usually involving roasted lamb or rooster shared at a communal table.

Ilinden is also an important day for craftsmen and shepherds. Traditionally, it marks the “breaking” of summer and the beginning of preparations for the autumn season. In many villages, the day is celebrated with festivals and folk gatherings – a perfect moment to offer a gift infused with Bulgarian spirit.

Folk beliefs still alive today

• If it thunders on Ilinden, walnut crops will be wormy.

• Bathing in rivers or lakes is avoided – it is believed Saint Elijah may “take a soul.”

• Rain on Ilinden means a snowy and cold winter ahead.

Ilinden today – A blend of tradition and thoughtful gifts

Today, as more people seek a connection to their roots, Ilinden lives on not only through rural gatherings and ritual meals but also in modern life. Our online store offers a wide selection of authentic Bulgarian souvenirs and handcrafted gifts perfect for the occasion – whether you celebrate by the old or new calendar.

Choose from:

• Wooden carvings and icons of Saint Elijah

• Traditional clay dishes and serving plates

• Embroidered tablecloths with ethnic motifs

• Natural rose-based cosmetics used in folk remedies

Give the gift of tradition - Pass the story on

With every item you choose, you’re not just buying a souvenir – you’re preserving a piece of Bulgarian soul and passing on the strength of tradition. Whether you're looking for a symbolic gift for a loved one or something meaningful to decorate your home, Kalian is here to inspire you.